Diagnosed first. Built to fit. Yours to keep.
What You Get From The Diagnostic
For business owners. One call about how the business really runs, your AI Readiness Report, one working automation built in your own accounts, and 60 minutes with Ben to see it working. One fixed price, £997.
The Diagnostic Call
45 minutes with one of our human AI Discovery Specialists. Your week, your tools and what they cost, your clicks, who does the admin, what worries you and what you are aiming for. About the business, not about AI. You do the talking; we do the listening.
Your Report And Your First Automation
Your AI Readiness Report: a score, your biggest time leak in your own words, the opportunities ranked and one first move. Then we map one area of your business and build one working automation in your own accounts, with the tool kit it runs on, the monthly costs, and the hours it should give back, worked out on your own numbers.
60 Minutes With Ben
Within 7 days of your first call. He walks you through your report, shows you the automation working, and hands over your first four days, day by day. Then the next step, with no pressure. Everything is yours to keep.
Book. Talk. Dig. Decide.
Book and pay
A few quick questions at booking, then a short form so we arrive knowing your business. The form takes about eight minutes.
The Diagnostic call
45 minutes with one of our human AI Discovery Specialists. About the business, not about AI: your week, your tools, your clicks, who does the admin, your bottlenecks and your goals.
Your report and your first automation
Ben scores where you are, finds your biggest time leak and ranks what is worth doing. Then we map one area of your business and build one working automation in your own accounts. We never hold your passwords.
60 minutes with Ben
Within 7 days of your first call. He walks you through your report, shows you the automation working, and hands over your tool kit and your first four days, day by day. Then the next step, with no pressure. Everything is yours to keep.
The people on the other end
Ben White
Founder
Writes every report and takes every findings call.
Kayleigh Elderfield
AI Discovery Specialist
Fully trained. Takes your first call.
Andrew Elderfield
AI Discovery Specialist, in training
Real people. Tino, our site assistant, is the only AI you will meet here, and it says so.
Built by us. Live now.
We do not just recommend. We build and run live sites, our own and for others.
Ricki Robin
For Ricki Robin Ltd
A UK clothing store run by Ricki Robin Ltd. Built by us. New collections land as they are designed.
Ricki Robin is an apparel platform run by Ricki Robin Ltd: hoodies, sweatshirts, mid-weight sweaters and tees, each built around a single idea, hosted as designer collections where each creator keeps creative control. We built and run the storefront and the design pipeline, and a print partner prints and ships every order.
It is also a working lab for our AI in retail. The artwork comes out of our own design pipeline, where AI generates and refines one-of-a-kind creations and a human approves every piece before it goes anywhere near a garment. The long game is a store that largely runs itself, with people holding the quality bar.
If you sell products, this is the site to poke around. The listings, the collection pages and the design work all came out of the same systems we would set up for a client.
Dean's Car Check
For Dean White
Free MOT and tax checks, paid history reports, and an AI that explains the record in plain English. Live and taking payments.
A full vehicle checking service we built, host and run for Dean White. Type in a registration and the free check gives you tax and MOT status with due dates, the full MOT history with advisories, and the vehicle spec, for nothing. Worth a look if you cannot remember when your own MOT runs out.
The paid reports go deeper. Silver, at £3.99, adds write-off status, stolen markers, mileage and keeper history. Gold, at £8.99, adds the outstanding finance check and a record risk score. No subscription and no auto-renew (see the tiers). Every report carries an AI summary in plain English, and the rule underneath is fixed: it reports the licensed record as it is, and anything unknown reads unknown, never a guess.
That last part matters to us. AI that touches other people’s money has to be honest about what it does not know, and this site is what that looks like in production.
Dean's Classic Cars
For Dean White
British classic car heritage: decade archives, an interactive show map, a garage game and merch. Built and run for Dean White.
A home for British classic car culture from the 1950s to the 1990s, built for lifelong car man Dean White. Each decade gets its own archive, starting at the 1950s, and an interactive map plots hundreds of classic car shows and events across the UK circuit.
The character of the site is in the details. The claymation car illustrations across the pages are custom generated with AI video tools and kept deliberately playful, there is a garage quiz to test your badge knowledge, and the store carries clothing in the same style.
It is proof that AI-built does not have to mean generic. The whole site has one voice, one look, and a real person’s lifetime of enthusiasm behind it.
DB Running
For Denny Bulman
Built, hosted and managed for marathon runner Denny Bulman and his World Marathon Majors mission.
Denny Bulman works full time as a driver, trains daily, and is running all eight Abbott World Marathon Majors, self-funded. We built him a home for the mission: the Majors tracker logs each star as it lands. Three down already: Chicago in 4:16:52, London in 4:03:53 and Sydney in 4:07:20.
The site carries his story, the gallery, his fundraising for Breast Cancer Now, and The Kit, his own merch line, with new collections landing as they are designed.
This one exists because supporting the people around you should look like something. Follow him on Instagram at @dbrunning89 and watch the stars fill in.
UK Humanoids
Our own
A humanoid robotics domain with a single-page site we designed and run. A forward bet on the next sector.
A forward bet on the next hardware wave. Humanoid robotics is growing at pace, and ukhumanoids.com is the natural UK address for whoever ends up leading it here: a marketplace, an authority hub, a flagship brand or an investment portal.
The single-page site we designed for it says what is coming, what the name could become, and gives buyers and partners a way to get in touch. Until the right owner comes along, it is where our own UK humanoid robotics work will live.
It is also a small lesson in positioning: sometimes the asset is the name, and the job of the site is to let the name breathe.
World Humanoids
Our own
The global twin of UK Humanoids. Designed, hosted and run by us while the sector catches up with the name.
The global twin of UK Humanoids: worldhumanoids.com covers the whole category while its sibling holds the UK corridor, and the pair are offered together as one platform play.
Same idea, bigger map, and the same way in for buyers and partners who want to talk.
Two domains, two single-page sites, one afternoon of AI-assisted build time each. That gap between effort and finish is the point of working the way we do.
Ben White AI
Our own
The site you are on now. Designed, written, built and run by us, with Tino answering questions in the corner.
This one you can judge without leaving your seat. Every page you are scrolling was designed, written and built in house, and the same goes for the plumbing behind it: you book the Diagnostic right here on our own site, every service form is read by a person who replies within 3 working days, and the whole site holds its look in light and dark mode.
The bit most people miss is Tino, our own AI assistant in the corner of every page. It knows this business properly, keeps answers short, says so when it does not know, and points you to a person when a question deserves one. That is the standard we hold AI to before it gets anywhere near a client.
Everything else on this page, from the Diagnostic to the services, works the way we would want it to work if we were the customer. If something here makes you think "I want mine to feel like this", that is exactly the conversation the Diagnostic starts.
Pick The Service You Need
Pick the card that sounds most like you. Each one opens a short form. We read it, do the research, and come back to you with what we would do and what it would cost.
Not a business owner? These cards are for you too, and asking costs nothing.
No obligation. A human replies within 3 working days with what we would do and what it would cost.
See all services →Not Sure Where To Start? Speak To Tino.
Tino is our AI assistant, and it sits in the corner of every page on this site. It knows the business: the Diagnostic, the services, what happens after a form, what we do and what we do not. Ask it anything you would ask us, in your own words, at any hour.
It is an AI, not a person, so it can get things wrong, and it will say so rather than guess. It keeps answers short, and when a question needs a human, it points you to one. Your chat stays in this browser tab and is gone when you close it; we keep nothing you type unless you ask for a copy by email. Real people take the calls.
- Knows this business
- Short, straight answers
- Points you to a person when it should
The Rules We Do Not Break
Diagnose first. Optimise second. Automate last. You would not quote an engine over the phone without taking a look first, and we do not price AI we have not seen. We look under the bonnet, then we lean the business out, and only then do we automate or let AI anywhere near it. Most businesses we look at have ten plates spinning, and some of those plates never needed spinning at all. Fewer tools and fewer clicks first makes any automation smaller, cheaper and more likely to hold. It is safer too: fewer moving parts, fewer doors left open.
You own your AI. If anyone is going to replace you with AI, it should be your own AI, and if somebody is going to control it, it may as well be you. Anything we build is built so you keep it, understand it, and can hand it to your own developer, a member of staff or a tech-minded family member. No contract trap, and nobody can take it away from you. Your assistant drafts, you send. Money, passwords and legal wording stay with a human, always.
Want The Full Picture First?
Who we are, how the company came about, what we do and why we do it this way. Put your name and email in and we will send the information pack to your inbox.
Start With The Diagnostic.
One call about how your business really runs, your AI Readiness Report, one working automation built in your own accounts, and 60 minutes with Ben. One fixed price, £997. Not a business owner? Pick a service instead; there is nothing to pay.
Not ready yet? That is fine. support@benwhiteai.com















